Employers do not realize that allowing employees to engage on the social media is actually beneficial to the business rather than being harmful. While many employers are fearful of their reputation would be damaged by employees, researchers talks the other way.
In a global research conducted by Weber Shandwick and KRC Research “Employees Rising: Seizing the Opportunity in Employee Activism”, many employees are happy to make their engagement visible, defend their employers from criticism and act as active advocates.
Some interesting eye-opener statistics of the research are: Read More