With Prime Minister’s Make In India initiatives, Indian SMEs are undergoing a humongous change. They have opportunities to showcase themselves and do business across the globe. However to attain success in the international business branding becomes a very important factor.
Many think that branding is not important for established companies and believe it is required only for new entrants. Though they may not need much of branding, it is very much required to ward off competition or while evaluating new markets opportunities. New markets do not know business and hence the trust level will be low. To gain better reputation businesses should resort to branding activities. Read More