InteComp, an internet company, were at the top of their industry at one point of time offering all kinds of products to customers. However due to market pressure and competition they fell down drastically and had almost got wiped out of business. But since they had a good reputation and their investors as well as customers believed in them, the company could recuperate and cut down their losses and in a span of 2 years the loss making company came out to be a profit making business.
Moral of the Story: No matter what happens to your business, weather it crashes or goes into a heavy loss, if you have a good reputation, you can easily comeback and become profitable in no time.
Reputation also changes beliefs of other stake holders such as investors, employees and vendors. Investors are always in a lookout to invest into a reputed business. They believe the brand and the reputation as well as they know that their money is in safe hands. They also know for any reason if the business has to fail, by having a good reputation, it wouldn’t take much time for it to come back to normalcy.
Disclaimer: All stories are a work of fiction. The names and characters do not exist, except in the mind of the author built to suit the story. Any resemblance to any persons, living or dead, or any business, in existence or not, is purely coincidental.