Pleasing your influencers could lead you to more customers
A famous Twitterati (having 1M+ followers) tweeted about wanting to drive a Mercedes high end car. Though Mercedes did not reach out to him, their rival Audi did, and gave him their car for a whole weekend. He tweeted the event with photos of his weekend experience, using hashtags such as “#Audisurpassed #Mercedesexpectation,”. The whole exercise actually improved the reputation of Audi as against that of Mercedes. It increased customer walk-ins at Audi’s showroom and enhanced their visibility. Mercedes later on responded with the offer to drive their car, but by then the race was already lost.
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Disclaimer: All stories are a work of fiction. The names and characters do not exist, except in the mind of the author built to suit the story. Any resemblance to any persons, living or dead, or any business, in existence or not, is purely coincidental.